- Out of everyone to helm Twitter as CEO, Elon Musk is by far probably the most lively on the platform.
- Musk engages with users every day, even replying to tweets from accounts with few followers.
- These are some common phrases and themes present in his replies.
If there’s one thing you possibly can give Elon Musk credit for because the CEO of Twitter, it’s that he uses the service excess of any of its leaders to come back before. Historically, a frequent criticism about Twitter leadership — including its C-suite executives and board members — was that they didn’t tweet fairly often.
And most CEOs lively on Twitter largely use the platform to distribute sterile, PR-crafted statements regarding company news.
Musk is far more freewheeling on the social network, which has made him likeable to some but has also had disastrous results. Musk is fighting a legal battle over a tweet he sent in 2018 by which he claimed to have secured funding to take certainly one of his firms, Tesla, private at a price of $420 a share. Plaintiffs say they lost money after buying stock on the announcement before word got here out that the deal was still in discussion and never finalized.
Advertisers have also been concerned about their brands appearing on the platform as Musk loosens up content moderation, with fourth-quarter revenue down 35%, The Information reported.
In using Twitter, Musk is unusual amongst major leaders in one other way: He often tweets in response to regular users who haven’t got very many followers.
Insider took samplings of Musk’s replies between early 2020 and the beginning of 2023 and searched them for words and phrases that appeared often. Some patterns emerged within the ways by which Musk replied to others. Below are five common themes present in his replies.