- Social media consultant Matt Navarra first reported that Twitter is reaching out to businesses concerning the plan.
- There may be reportedly no timeline for when non-paying accounts will lose their checks.
- Elon Musk also tweeted about other changes this week, corresponding to removing “legacy” blue checks.
In the newest revenue generating effort for Elon Musk’s Twitter, the social media giant is reportedly set to make businesses pay $1,000 per 30 days to maintain their gold verification check.
Social media consultant Matt Navarra first reported the brand new charge, together with screenshots allegedly showing Twitter employees offering the worth to businesses seeking to join as a “Verified Organization.”
The Information confirmed the report Friday, adding that it’s currently unclear when the change will take effect and when businesses that do not pay will lose their gold check.
—Matt Navarra (@MattNavarra) February 3, 2023
Twitter currently offers gold checks to verified businesses, and in addition allows them to position a small, hyperlinked version of their logo next to the gold check of other pages related to their business. A current example is the SportsCenter account, which has a small ESPN logo next to its name.
Along with the $1,000 per 30 days for a business account, Twitter plans to charge $50 each for the affiliated accounts, in keeping with The Information’s Erin Woo.
In accordance with the screenshots shared by Navarra, this system is known as Verified Organizations, which the Twitter Business account first advertised in January, together with an application for early access.
Along with the gold check, this system may even include “Tweet Boosting, which can increase the reach and distribution on your organization and its affiliates every time you tweet,” the message reported by Navarra states.
The brand new plan is the newest payment option added to Twitter because the release of the embattled Twitter Blue subscription service, which was suspended shortly after its debut attributable to the rise of impersonator accounts that got here with the brand new $8 per 30 days blue checks.
The plan was relaunched in December, when the gold checks were first introduced as an added layer of distinction between verified businesses and individuals who had just paid $8 for the blue check. Last month, Musk also advertised a yet-to-be-released subscription service for Twitter that might allow users to access the positioning without ads.
It has been an eventful week for other Twitter services, as Musk tweeted ideas to charge the operators of automated accounts no less than $100 per 30 days to remove the influence of “bad bots”
Twitter didn’t immediately reply to a request for comment. Musk responded on Friday to an issue about verification, claiming that the present “legacy” verification tag given to accounts which were verified before Twitter Blue’s introduction might be removed in the approaching months.