Despite being within the automotive business for longer than the founders of Tesla were born, Ferrari CEO Benedetto Vigna believes the Italian company has rather a lot to learn from the American EV manufacturer.
The chief revealed this in an interview with Bloomberg, praising Tesla for its achievements. Vigna also said Tesla was a wake-up call for the entire industry. He said, “Things used to occur too slowly. Tesla shook up the industry and accelerated processes and decisions. They were faster and more agile.”
Vigna also revealed in the course of the interview that he didn’t see Tesla as a contest. As a substitute he said Tesla makes cars that simply move from one place to a different, while Ferrari makes cars that owners connect with on an emotional level and provides them a singular experience.
On claims that Ferrari has been slow to embrace electric cars, Vigna defended his company’s approach. “That’s not true. I just think an organization like us can’t impose any selection on clients, and that’s why we’ll keep offering a combination of technology for so long as it’s feasible.”
While the primary fully electric Ferrari is coming only in 2025 and can enter the market the next 12 months, Vigna believes EVs are a brand new way for Ferrari to supply its customers with a singular experience.
Ferrari has committed to 80% of its automotive sales being fully electric and hybrid by 2030. It plans to add an EV production line in Maranello.