Lucid Group announced on Thursday that customers within the US can take $7,500 off the acquisition price of the Air Grand Touring and Air Touring luxury electric sedans, in one other try to sustain with Tesla after they announced deep price cuts last month.
In a post on the corporate’s website Lucid says the $7,500 discount applies to purchases, and not only leases as was the case last month when the automaker was offering a $7,500 discount in the shape a capital cost reduction, allowing buyers to get a lower monthly payment on their leased Air sedan.
The deal is just available until March 31, 2023, but an excellent more necessary footnote is that the EV should be delivered no later than April 30, 2023 as well. The Air Grand Touring starts at $138,000 (down from $154,000 last 12 months), while the Touring starts at $126,900.
The $7,500 discount is similar amount as the brand new US tax credit under the Inflation Reduction Act (IRA), a profit that no Lucid vehicle is eligible for attributable to their high prices. The credit has a price limit of $55,000 for passenger cars, while the most cost effective Lucid, the Air Pure, starts at nearly twice that quantity at $108,700.
“We predict our customers still deserve a $7,500 credit for selecting an EV. Lucid Air owners have told us how much they love this automobile, from the world-class driving experience to the elegant design and spacious interior. With this limited time offer, we hope to get Lucid Air into the hands of much more customers so that they can experience the very best for themselves,” said Zak Edson, Lucid’s Vice President of Sales and Service.
As we’ve got previously reported Lucid is doing all the things they will to stop losing what was already a small market share within the EV space. The automaker slashed its guidance last 12 months from 20,000 vehicles produced all the way down to between 6,000 and seven,000, a figure it was in a position to find yourself meeting.
Nevertheless the corporate has been seeing the variety of outstanding reservations drop faster than by what number of cars they’re delivering. At the top of Q3 2022 Lucid said it had 34,000 reservation holders waiting in line, down 3,000 from the 37,000 it said it had at the top of Q2. The corporate has employed some aggressive sales tactics to stop customers from cancelling, and has also offered other incentives and discounts to get customers to finish their orders.
Despite having over 30,000 customers wanting to buy an Air sedan, the corporate added an existing inventory section to their website where customers should purchase a automobile for immediate delivery.