Tesla wins big in brand loyalty awards, ending a 12 12 months streak for Ford in the method

Credit: Tesla

Tesla has numerous latest awards for its trophy cabinet after being named the winner in 7 different categories in S&P Global Mobility’s twenty seventh annual Automotive Loyalty Awards on Monday. The most important win was in ‘Overall Loyalty to Make,” with Tesla dethroning Ford for the primary time in 12 years.

In keeping with S&P Global Mobility, which analyzed 11.7 million latest retail vehicle registrations within the U.S. during 2022, loyalty is set when a household that owns a brand new vehicle then acquires one other latest vehicle of the identical make, model or manufacturer. That latest purchase could either be a substitute vehicle, or an addition to the automobile that’s already owned.

For the 2022 edition Tesla won five different manufacturer and make loyalty awards from S&P, including Overall Loyalty to Make, Ethnic Loyalty to Make, Most Improved Make Loyalty, Highest Conquest Percentage, and Alternative Powertrain Loyalty to Make.

Tesla also took home two awards within the segment model loyalty awards, with the Model Y and Model 3 winning the Luxury Small Utility and Luxury Small Automobile awards respectively.

Most notable nonetheless was the primary of those awards, with Tesla being name the winner within the Overall Loyalty to Make category. This is important since it ended Ford’s 12 12 months run in the highest spot, in line with the Detroit Free Press. S&P only published the winners of every category, or the info behind each, so we don’t know by how much Tesla beat Ford, or if Ford slipped further than second place in 2022.

Together with the inaugural win in that category, Tesla was also a repeat winner winner in Highest Conquest Percentage and Alternative Powertrain Loyalty to Make. S&P attributes this to “combination of an lively return-to-market consumer base and a majority share of BEV sales were contributors to Tesla’s loyalty performance this 12 months.”

Here is the whole list of winners within the S&P Global Mobility 2022 Automotive Loyalty Awards:

Overall Loyalty to Manufacturer General Motors*
Overall Loyalty to Make Tesla
Ethnic Market Loyalty to Make Tesla
Most Improved Make Loyalty Tesla
Overall Loyalty to Dealer Subaru
Highest Conquest Percentage Tesla*
Alternative Powertrain Loyalty to Make Tesla*
Most Improved Alternative Powertrain

Loyalty to Make

Small Utility Chevrolet Equinox
Mid-Size Utility Subaru Outback
Full-Size Utility Chevrolet Tahoe
Mid-Size Pickup Honda Ridgeline*
Light-Duty Pickup Ford F-Series
Heavy-Duty Pickup Chevrolet Silverado 2500/3500
Van Mercedes-Benz Sprinter
Sports Automobile Dodge Challenger*
Small Automobile Chevrolet Bolt*
Large Automobile Nissan Altima
Luxury Small Utility Tesla Model Y
Luxury Mid-Size Utility Lincoln Nautilus
Luxury Full-Size Utility Land Rover Range Rover
Luxury Sports Automobile Chevrolet Corvette*
Luxury Small Automobile Tesla Model 3
Luxury Mid-Size Automobile Lexus ES*
Luxury Full-Size Automobile Mercedes-Benz S-Class*

Note: *repeat winner from the 2021 awards.

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