Tesla’s Master Plan 3 to Be Unveiled at Investor Day

Ahead of Tesla’s upcoming Investor Day event, many shareholders are wondering what announcements to expect. While there’ll likely be many things announced, many sit up for the small print of Tesla’s next Master Plan, which the CEO recently stated could be announced on the meeting.

Above: Tesla’s Investor Day to incorporate Master Plan 3 details (Image: Elon Musk).

Elon Musk announced that Tesla will debut its long-awaited Master Plan 3 at the corporate’s upcoming Investor Day, set for March 1 on the automaker’s Austin, Texas Gigafactory (via Twitter). It’s not yet clear what the third Master Plan will include, though Musk has previously shared just a few tidbits about it. Moreover, investors can look to Tesla’s past Master Plans to get an idea of what could be included.

Last 12 months, Musk said on Twitter that Master Plan 3 will probably be focused on “scaling to extreme size, which is required to shift humanity away from fossil fuels, and AI.” Musk also added within the tweet that there could be sections on SpaceX and The Boring Company, without sharing another details on the plan.

Tesla’s Master Plans 1 & 2 were announced in 2006 and 2016, respectively, providing necessary details concerning the company’s upcoming plans on the time. Ranging in subjects from its electric vehicle (EV) business to its energy generation and semi-autonomous driving plans, the updates from Tesla can function a future roadmap for investors.

Tesla’s first Master Plan, called “The Secret Tesla Motors Master Plan (just between you and me),” was primarily focused on the automaker’s long-term goals to go from making the expensive Roadster to creating more cost-effective, mass-market vehicles to assist drivers grow to be “energy positive,” alongside the assistance of solar products. It also provided detailed information lithium-ion batteries, noting that they are not classified as hazardous unlike other batteries, and that they might be recycled.

In Master Plan 2, Tesla detailed plans to expand its EV product line to deal with much more auto segments, together with the goal of constructing solar roofs that might generate electricity. It also referenced the event of what’s now the Full Self-Driving (FSD) beta, and the flexibility to enable a driver’s automotive to become profitable for them when not in use — in other words, referencing plans for robotaxis.

While it’s tough to say exactly what Master Plan 3 will include, scaling its EVs, solar and energy storage products will likely take center stage. To carry you over until the March 1 Investor Day meeting, you may take a look at Tesla’s abridged Master Plans 1 & 2 below, courtesy of Musk.

 The Secret Tesla Motors Master Plan (just between you and me), 2006

  1. Construct sports automotive
  2. Use that cash to construct a reasonable automotive
  3. Use that cash to construct an excellent more cost-effective automotive
  4. While doing above, also provide zero emission electric power generation options

Tesla Master Plan, Part Deux, 2016

  1. Create stunning solar roofs with seamlessly integrated battery storage
  2. Expand the electrical vehicle product line to deal with all major segments
  3. Develop a self-driving capability that’s 10X safer than manual via massive fleet learning
  4. Enable your automotive to become profitable for you once you aren’t using it


Sources: Twitter / Twitter / Tesla Master Plan 1 / Tesla Master Plan 2

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